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Article | “The Most Important Data Science Tool for Market and Customer Segmentation”

January 22, 2019 By Starbridge Partners

Learn how to influence marketing and sales decisions using a simple, yet powerful machine learning technique called K-means.

Filed Under: Artificial Intelligence (A.I.), Data Science, Machine learning, News Articles, Technology Tagged With: Data Science, Machine Learning, Marketing

Video | “TiEcon 2017 – MarTech Track – 7 Use Cases of AI & Machine Learning in Marketing”

October 22, 2018 By Starbridge Partners

4 Panalist from the TiEcon 2017 Conference discuss 7 use cases of AI & machine learning in marketing. Abhishek Pani – Sr. Director, Data Science & New Products, Adobe Harpinder Singh – CEO & Co-Founder, Slice Jessica Cross – Head of Customer Lifecycle, AdRoll John Bara – President & Chief Marketing Officer, Mintigo Moderated by: Nadim […]

Filed Under: Artificial Intelligence (A.I.), Case Studies, Machine learning, Marketing Tagged With: AI, Marketing, use cases

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