Data Science Recruiters
By Ted OBrien
Dr. Saed Sayad is the chief data scientist at AdTheorent. Saed is an adjunct professor at the University of Toronto and has more than 20 years of experience in data mining and statistics.
In this interview he gives us detailed and technical information about the process of real-time analytics and how it is applied to website advertising. Read More…
By Ted OBrien
Overview:
Real-time bidding is a kind of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters.
On the desktop, programmatic or automated buying of display ads has already made huge inroads. Its advocates say that it has led to a more transparent and efficient digital ad market. But it is in mobile where programmatic buying may make the most difference.
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Starbridge Partners is a specialty executive search firm focused entirely on data science recruiting for our clients.
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