See how predictive analytics is being used by the pharmaceutical industry in clinical trials, drug development, marketing, and more.
With $9 billion invested annually in R&D, and an approximate 10 year / $2.5 billion cost for each new product to enter the market, Novartis Chief Digital Officer Bertrand Bodson discusses the significance of Data Science for his company in the following article by Elizabeth Dougherty
When Bertrand Bodson decided to join Novartis, his friends were surprised. You like a fast pace, they said, and pharma is slow. You like to be on the leading edge of digital and pharma is…not.