A few months ago, I wrote an article on the four pillars of big data analytics. One of those pillars is what is called discovery analytics or where visual analytics and data discovery combine together to meet the business and analyst needs. …Now I want to follow up with a discussion of three trends that our research has uncovered in this space.
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Using Big Data to Predict Who’s The Next Felon — Or Blame the Wrong Guy
By Jordan Robertson – Aug 15, 2013 12:01 AM Think of it as big data meets “Minority Report.” (Scary stuff!) While working as the chief privacy officer at Intelius, an online provider of background checks, Jim Adler created software that demonstrates how just a few details about a person could be used to estimate the chances of someone committing a felony. […]
3 Places to Source Data Insights Beyond Google Analytics
Author: Adria Saracino, August 13, 2013 for Search Engine Watch. With big data seemingly on everyone’s minds, the question is no longer, “Should we use big data analytics to guide our marketing strategies?” but rather, “How can we bestuse big data to guide our marketing strategies?” For many, the answer to that second question is clear: Google Analytics, end of story. […]