Source: Novartis.com | Oct 24, 2018
By Elizabeth Dougherty
With $9 billion invested annually in R&D, and an approximate 10 year / $2.5 billion cost for each new product to enter the market, Novartis Chief Digital Officer Bertrand Bodson discusses the significance of Data Science for his company in the following article by Elizabeth Dougherty
When Bertrand Bodson decided to join Novartis, his friends were surprised. You like a fast pace, they said, and pharma is slow. You like to be on the leading edge of digital and pharma is…not.
But Bodson was convinced that Novartis was different. What grabbed him first was that Novartis invests about USD 9 billion a year in research and development. Few ventures in the world make such an enormous investment in ideas.