Podcast: Claudia Perlich on Machine Learning, “Big Data” in Advertising.
From O’Reilly Slocum chats with Dstillery’s Chief Scientist Claudia Perlich about how and why data is undermining established metrics in advertising and how data will shape metrics in the future. Perlich also talks about why advertisers might have brought the ad blocker explosion upon themselves.
Also see from Claudia Perlich…
SFK speaks with Creative Technologist Claudia Perlich about how machine learning is impacting advertising
Collaboration, at times, is at the core of innovation. Though most thinkers yearn for a “Eureka!” moment, most solutions result from a series of incremental ideas that build upon one other, often inspired by the creative thinking around them. This building process has a name, The Adjacent Possible, and is the theme of the 2015 CreateTech Conference, the annual gathering of creative technologists, developers, executives, and innovators hosted by the American Association of Advertising Agencies (4A). (READ FULL ARTICLE)