Sailthru – Metrics That Matter: A 360-Degree View Of The Customer
Cassie Lancellotti-Young, VP Client Optimization and Analytics at Sailthru, leads this classroom session about transcending data silos to think about the holistic approach to “the customer” and how to craft the right metrics for a full 360-degree view of engagement, retention, and lifetime value. Cassie will discuss best practices for developing insightful and actionable customer metrics (e.g. not just revenue!) and will share real world examples of how businesses are optimizing toward these behaviors to improve their relationships with customer. (Source: Internet Week 2013 Videos)
General Assembly Classroom: Current Trends And Best Practices In E- Commerce
Join Tim Riley (Director of Online Experience, Warby Parker), to learn about the current trends and best practices in e-commerce. This discussion will be especially relevant to Web/UX designers and product-focused roles. General Assembly, a global network of campuses for individuals seeking opportunity and education in technology, business, and design, is bringing a sampling of their workshops to Internet Week NY.
JUST FOR FUN…(Bonus Video!)